Verizon Conversational Design System

These principles provide a foundation and rubric for designing effective Verizon Assistant experiences.

They will help guide your design process and highlight behaviors to bring to life in your work.

• Take a content-led approach
• Script it out next
• Show, don’t tell
• Employ pacing
• Cover one topic per turn, end with clear choices
• Focus on the main path, suggest options
• Make it human, smart and natural
• Switch to the best modality or channel, but never go backward
• Use voice when asked, but keep personal info quiet
• Sell only in the right context

• Entry point CTAs
• Greetings
• Closings
• Errors
• Disambiguation
• Channel orchestration